Sports PR Playbook Recap

Last Thursday, BPRSNY held its first event, “Sports PR Playbook: Proven Strategies to Maximize Client Image & Win Media Coverage” at CBS Studio 19.  

The evening's panelists Top (left to right): Brian Custer, Maurice DuBois, Darren Sands. Bottom (left to right): Denrick Romain, CC Carnie, Terrence Watson.

The evening’s panelists at CBS Corporation.
Top (left to right): Brian Custer, Maurice DuBois, Darren Sands.
Bottom (left to right): Denrick Romain, CC Carnie, Terrence Watson.

We offered a warm welcome to our guest moderator, Maurice Dubois, WCBS-TV Anchor, to jumpstart the evening and a gracious introduction to all of our panelists.

Sitting on the panel were Brian Custer, Sports Anchor- Showtime Sports , Darren Sands, Sports Business Editor- Black Enterprise, Denrick Romain, SVP of Sports & Lifestyle- Buzz Marketing, CC Carnie, Founder/President- Conversion Sports & Entertainment, and Terrence Watson, Sports Blogger- VIBE Magazine.

 The Discussion

Our panelists went back and forth in opinions towards Derek Jeter’s announcement of retirement, whether or not they believe in press releases or if pitches will do just fine, and they even touched on the idea of telling the whole truth or if a smidge of a lie is okay!

Guest listen as panelists share their insights.

Guest listen as panelists share their insights.

There were quite a few takeaway messages (or one may consider them tips) that found its way back into the conversation on multiple occasions.

  • Forming new relationships and fostering them was the baseline that set the tone on all things PR. Without these relationships you won’t have the ability to place your clients in the various media outlets in their field.
  • Social media has become a platform for many different things other than a personal diary. Professionals can use these profiles as a means to promote a new product, or showcase their clients’ talent.
  • We also learned that documenting all incidents (both good and bad) allows an athlete to have options when stories surface.

Speed Networking

Attendees converse with panelists during speed networking session.

Attendees converse with panelists during speed networking session.

Eager to get some one on one time with our panelists, audience members were invited to sign up for a 3-minute time slot to ask whatever wasn’t answered during the program. Five people were allotted time with one of the guest speakers, once you signed up for one slot that was it so everyone had to choose wisely!

Those who chose not to participate in the speed networking session maximized their time by networking  with the other members who attended.

This was my first event as a member and though I was super nervous at first, that quickly went away when the floor opened and everyone started mingling. I walked out with at least 5 business cards and can’t wait until our next get together! 

Special Thanks

Again, we would like to thank CBS for the wonderful space, Maurice DuBois for serving as our moderator, our knowledgeable panelists for taking time out of their schedules, our hardworking volunteers, and everyone who came out to support our first event of the year! Because of you all it was a total success!

What’s next for BRPSNY?

The Future of Blogging and the Digital Media Industry” will be held at Burson- Marsteller, 230 Park Ave South, New York, NY 10003, for our second event of the year on March 6th at 6:30PM.

Don’t get in the habit of missing these amazing opportunities to network! If you weren’t able to make this event be sure to sign up for the next one!

Ariana WhiteAriana White is a recent graduate of Sacred Heart University. There she earned a Master of Arts Degree in Corporate Communication and Public Relations. She received her Bachelors of Science Degree in Communication from Eastern Connecticut State University. With a strong interest in the entertainment industry, she’s participated in internships with Clear Channel Radio, Sony Music/RCA Records, and Susan Blond Inc., where she worked in both the publicity and promotions department. Throughout her fieldwork experience she’s worked on campaigns for several artists, which include Mario, Fantasia, Petula Clark, and Hot Chelle Rae to name a few. She’s had plenty of exposure to pitching, event planning and coordination, social media services and media relations. As a member of Alpha Kappa Alpha Sorority Incorporated, Ariana has been trained for any leadership role and specializes in socialization.  As a new member of BPRSNY, she looks forward to getting involved with the communication committee but most of all meeting tons of new people. 

Connect with Ariana White on LinkedIn today!