Reply, Retweet, Repeat: Huge, Inc. Meetup Recap


To continue to expand your public relations skills within this growing digital space, you always need to feed your mind. This past wednesday, I attended the Reply, Retweet, Repeat Meetup at Huge, Inc. in Dumbo, Brooklyn. Panelists included Andrew Cunningham, Community Manager at Huge, Inc.; Jayne Bussman-Wise, Digital Director for Brooklyn Nets and Barclays Center; and Sarah Devlin, Social Media Editor for The New York Observer. The panel was moderated by Saya Weissman, Assistant Editor of Digiday.

These digital natives explored what it means to be human while selling your brand; excelling at real-time marketing in an organic way; owning up to social media mistakes and more. Below are some key takeaways from the discussion.

Real-time Marketing

“Real-time marketing is putting out content that is relevant to the moment as it is happening.” – Andrew Cunningham

“It’s really reacting. Can you get that great photo? If you don’t, what do you do? It’s also the good sense of knowing the end goal. Is it engaging your fans (that one-on-one reaction and response)? Is it getting your brand out?” – Jayne Bussman-Wise

“Surfing the wave of the Internet during the course of the day and keeping your finger on the pulse of what people are talking about.” – Sarah Devlin

Social Media Mistakes

“Be transparent, forthcoming and acknowledge that you (messed) up.” – Andrew Cunningham

Brand Voice and Personality

Adapting to your brand is essential and plays into what you put out into the digital space.
“Who is your team? What’s the make-up of your players?… The brand we were in New Jersey is night/day different from where we are today.” –  Jayne Bussman-Wise

Biggest Challenges

“The biggest challenge for me is what goes down between 7 p.m. and 9 a.m. the next day. There are so many opportunities late at night – especially when many people are active on social media – that we get our coolest mentions. So, finding a work-life balance is tough.” – Andrew Cunningham

“A really big challenge for the Observer is figuring out what our unified voice is on social. On any given day we have a sports feature, fashion feature, a column… and those are all very different subjects and have different audiences. How do you cast the widest possible net and maintain specificity and be knowledgeable about the space that you’re in?” – Sarah Devlin

If these takeaways feed your mind and you want more, watch the livestream of the meetup here.

Natasha J. BenjaminNatasha J. Benjamin is a public relations and social media strategist and the Director of Communications for the Black Public Relations Society of New York. Natasha consults non-profits and small businesses within the arts, communication and creative industries on social media strategies and brand management. She is also the co-founder of Epitome of Soul, Inc. – a 501(c)(3) performing arts non-profit organization. She holds a Master of Science in Public Relations and Corporate Communication from New York University and a Bachelor of Arts in Political Science and African American Studies from Syracuse University. Connect with her further via Twitter!